We started in 2021 with a box of cotton rope, a borrowed sewing machine, and a terrier called Mabel who had opinions about both. The first beds were made for her because nothing in the shops was quite the right height. The first toys were made because she destroyed the expensive ones in an afternoon.
Onion joined a year later. He is a cat with a strong sense of entitlement and a reliable ability to find the one chair in the room that was not meant for him. He tests the mats, the beds and the boxes everything arrives in.
How we choose things
We keep the range short on purpose. If we would not use it in our own house, it does not go in the shop. That means we say no to a lot of things: toys with tiny parts, beds with covers that pill after two washes, treats with a long list of ingredients we cannot explain.
We also try to be honest about what a product is not. The rope tug is not indestructible. The paw balm is not a cure for a skin problem. The raised bed is not a miracle for a dog who prefers the sofa. We would rather tell you that now than have you find out later.
How we work
Orders are checked and packed by the same two people who answer the email. We are not a warehouse, and we do not pretend to be. If something is out of stock, we will tell you before taking payment. If a parcel arrives damaged, send us a photograph and we will sort it out.
We use paper tape, recycled boxes and as little plastic as we can get away with. It is not perfect. It is just the version we can manage at this size.
The best product is the one that gets used every day, not the one with the longest description.
Say hello
Questions about sizing, ingredients or whether something will survive a particular dog? Email hello@fernandfetch.com. We usually reply within two working days.